Like it or not, the bar for what audiences want out of a movie has been raised, in part this is due to a known IP fatigue and now the endless pipeline of poor to occasionally mediocre AI content that is flooding every platform, and this over saturation will only continue.

 

Have you been a victim of the dreaded doom scroll, loosing precious hours and feeling completely empty inside after? I certainly have.

 

So, let's forget the algorithmic incentive and the attention based economy for a moment, and ponder, what do audiences REALLY want to see?

 

But maybe that's the wrong question, what do I really want to see?

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The truth is I don't always know, we humans are fickle creatures and let's face it until we see something, we'll only make up our minds then whether we like it or not. 

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Long form entertainment like movies & TV to survive and thrive in this new era of over saturated media, we need more than just what's familiar and addictive, we need meaning. 

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Despite the powerful financial incentive for the film and TV industry to continue creating more of the familiar especially while in a time of industry turmoil and where safe bets seem like the logical choice for survival, this will only lead to further creative stagnation.

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For any sort of hope of longevity we need to be making more risky, creatively ambitious, original stories with new talent. We need to be making projects we truly believe in, that hold meaning to the creators, we can't reasonably expect audiences to care if we don't. 

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I think this has been strangely forgotten in some parts of the industry, continually over saturating known IP until all audience goodwill has been lost, before moving onto the next. In the age of AI, where copying what already exists is at the touch of a button, it's now become more important than ever to prioritise creating original works.

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This is where independent entertainment could take the lead and thrive, however for this to happen there is a quality problem that needs addressing. The elitist gate keeping and out dated business practices need to evaporate, to allow for the true innovation required to create better projects to serve audiences with the quality entertainment they deserve.

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At Landa we have taken the risky strategy to only make projects we truly love, and priortise that above all else, and that bar we're setting higher than ever.

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I believe that despite the addictive nature of algorithmically designed content, audiences still fundamentally crave connection and quality from their entertainment and have sensitive barometer for authenticity. I know I certainly do.

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